The Lifestyle VA
The Extra Pair of Hands Every Busy Family Needs
We lighten the mental load for high earning, busy, professional families
We believe every ambitious family deserves to be able to build a career, give their family a good life and core memories at the same time, without sacrificing their precious downtime to hours of life or business admin.
For over 7 years now, our wonderful team of talented Virtual Assistants have been solving problems for business owners and individuals like you by taking tasks off their plate and making life and business more efficient.
Expertly handling life admin, schedules and inboxes, global travel or family holidays, bookkeeping, HR and making sure your household and family tasks are taken care of.
In this day and age it’s a way to get highly economical support because our VA services are designed to suit your budget, with just a handful of VA hours per week (or now and then) and you can confidently hand off tasks to your dedicated VA.
Leaving you more time for you to grow your business, keep your clients happy or spend time with your loved ones.
We love working with modern families, small businesses, CEO’s and C-Suite Executives, whether you’re looking for business or lifestyle support, our brilliant team have worked across a huge variety of industries from PR, Tech, to HR, Training, Finance, Hospitality - with private individuals, families and more.
In Our Clients Words…
Our Services
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Lifestyle VA Services
Lifestyle VA Support for the busy CEO or private individual.
We believe in a ‘whole human‘ approach, so if you‘re a busy Founder or HNWI you’ll need personal support to help your life outside of your work run smoothly.
We‘re here to help whether it’s planning your kids birthday, finding the best theatre tickets in town and family holidays are well planned and booked instead of the being the last thing on your to-do list.
We’ll even help you meal plan and get your groceries delivered, as well as make sure the gardener and house keeper are paid on time.
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Business VA Services
If you’re searching for business support, to free up your time so you can better protect your time and drive the business forward, then you simply choose the perfect package of hours to suit you.
Whether you need a little help daily, weekly, monthly or per project in your business, we are here to take the pressure off, give you peace of mind and transform your days and save your hours every single week.
Whether it’s planning your team event or away day, scheduling your podcast interviews, managing your diary or handling your weekly bookkeeping - we love keeping you organised.
Explore Our Lifestyle VA Service
(Fully Remote)
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A Lifestyle VA will plan and take care of everything to do with your personal life.
From your family’s weekly meal plans, holidays and birthday parties and house moves, to remembering birthday presents for loved ones and managing properties and all of the home admin.
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This kind of personal, home and lifestyle support is perfect if you are
A private individual (with or without kids)
A busy business owner who needs home and life organised outside of work
A family where both have demanding jobs
Have one or more kids
Someone who has one or more properties
Someone who needs support taking care of their active social life
If you’re curious - let’s chat.
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You can start with as little as 10 hours a month, in that short amount of time we promise you that you’ll feel mentally and physically lighter for having the support.
You can increase your monthly retainer as and when you need it.
Just listen to our Lifestyle client Carie talking about how much she gets done with her 10 hours per month here.If you have a one off personal project coming up - a party, a big trip or a house move, we can easily help with one off projects with our ‘Hire a VA For a Day’ package, which is a one off block of 4 hours, no retainer needed.
Explore Our Lifestyle Luxe Service
(Hybrid: London In-Person & Virtual)
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For our London-based clients who need in-person support combined with virtual PA support, Lifestyle Luxe offers something more comprehensive.
Starting at 30 hours per month, your dedicated London-based PA meets you in person at least weekly—at your home, office, or members club. The rest of their time is spent supporting you virtually.
Imagine: someone who can actually receive that important delivery at your home.
Who can meet contractors for your renovation and ensure it's progressing properly. Who can pop in to check on household staff or coordinate complex projects that genuinely need in-person attention.
Your home runs beautifully even when you're travelling for work.
Staff are recruited and managed by someone who understands your standards. Projects actually get completed without you having to chase anyone.
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If you're London-based and have a hectic home or busy personal life and need someone who can handle things in person.
Whether you are a private or high profile individual, are high net worth, or have a family and an incredibly demanding life, we can offer the perfect amount of support and the perfectly matched Lifestyle Luxe Personal Assistant.
Especially if you feel pulled in what feels like seventeen directions away from home, or if you travel often our Lifestyle Luxe service is for you.
Not sure? That's exactly what our complimentary discovery calls are for.
We'll talk through your life and what discuss would genuinely be most beneficial for you.
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Our rates for Lifestyle Luxe, our hybrid service start from £75.00 + VAT per hour.
We work on a monthly retainer basis, billed in advance.
You’ll know what time you have to spend with your PA and you’ll also have a budget you can plan for.
Our rate stays the same whether we are in person or virtual and we do not charge for any travel expenses if you meet within London.
That’s simply because when your PA travels to meet you for an hour we charge 2 additional hours to account for travel time either side of your meeting.
For example, an in person hour long meeting is billed as a block of 3 hours.
That’s why recommend starting with 30 hours a month as a minimum.
Based on an estimate of x4 hour long in person meetings each month which will use approximately 12 hours, the rest will used virtually.
We are happy to discuss your requirements and come up with a bespoke monthly retainer that makes the most sense for you.
Some of the things we do for our Lifestyle Clients…
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House & Home
From finding new utilities providers, paying staff, meal planning and arranging weekly food shopping, right through to helping you find a new home and move - home is sorted.
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Restaurants & Tickets
Need to book that museum ticket for the kids, or arrange the christening? Promised to plan your best friends 40th? Or need a private dining room booked for your anniversary - we’ll arrange it all for you.
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Travel & Family Arrangements
From family or couple’s holidays, whether it’s a Greek villa in summer, skiing or Centre Parcs, to keeping track of school emails and activities to booking the vet for your beloved pet - we’ll take care of it it all.
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Online Shopping & Appointments
From hiring a dress for an event, booking your dentist appt, to booking that hard to book facial or spa weekend, or Alton Towers for the kids, your VA will take care of it for you.
Explore Our Business VA Services
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Think of us as your Virtual Executive Assistant support, supporting you with day to day admin so you can run your business.
Everything from daily inbox and schedule management, to travel, expenses, bookkeeping, HR admin, planning team events and even social media scheduling and podcast editing….and so much more.
Our VA’s are highly experienced and before becoming virtual, held positions as executive assistants for at least 5 years to CEOs, C-Suite, Board executives, often in London or the City from start ups to global businesses.
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This highly experienced and trustworthy business support is great for:
Founders
Business Owners
MDs & Directors
CEOs
Consultants
Solo Entrepreneurs
Coaches and Creatives
Whether you are a consultant, solo business owner, start up or global business - we can help.
If you’re curious - let’s chat.
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Our minimum monthly retainer is 20 hours a month (£840 + VAT), giving you around an hour a day of support.
Some clients have as much as 60 hours per month.
Each client’s needs are different, so let’s discuss what you need and before long your day to day will feel mentally and physically lighter for having the support.Once you have a set retainer, we can bolt on other specialist support, such as a few hours of bookkeeping a week for your small business, or weekly tech and systems support.
Projects are our thing too.
If you have a one off business project coming up - a team off site or event, an office move, a recruitment process or a data entry project, or even an executive assistant gap and you need a temporary VA for a month or two - we can easily help.
Just book a call and we can chat it through.
Some of the things we do for our Business Clients…
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Inbox & Calendar Management
Imagine a freshly sorted inbox everyday? Never miss an important email again. No more double bookings, or mad dashes between meetings. Leave us to handle multi timezone meetings with multiple stakeholders and have time to do deep work, finally.
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Finance Admin
We know how important keeping your cashflow consistent is and with a VA’s help you’ll never forget to chase an invoice again. They’ll issue and chase invoices, reconcile your receipts and do any book keeping you need so your accountant is never chasing you again.
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Travel Organisation
We’ll book your business travel within budget in the perfect location every time. Arranging insurance, visas, transfers and detailed door-to-door itineraries. Your VA will also include and book highly recommend places to wine, dine and dazzle your clients.
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Event Planning
From organising team off-sites, booking key note speakers or planning private client dinners to your annual Summer or Christmas event from start to finish - we do it all in budget and plenty ahead of time. We’re well connected and can source hospitality boxes and sought after tickets too.
Our rates start from £45 GBP + VAT an hour for monthly virtual support packages.
We recommend starting with a minimum of 10 hours per month for our Virtual Lifestyle clients (aka Private PA work), and 20 hours per month for our Executive Business support services.
You can always increase or top up if you need to, but the retainer allows you to book guaranteed time with your VA each month.
Specialist Services: Once you have a monthly retainer with us, if you only need a couple of hours a week for book keeping for instance, or someone to help you set up a new CRM, or launch your podcast let’s chat and we can arrange the right person for that too.
Projects and One Offs: If you require a Virtual Assistant for a short while, for a project such as a house move, or supporting a business recruitment drive - we’d be happy to discuss.
We also offer a ‘Hire a VA for the Day’ which is a block of 4 hours of one-off VA support which you can book for a set day, or use over the course of a week - no retainer or on-going commitment needed.
Perfect for when you need a business project completed, like a team off-site planned and booked, a data entry project or a home task organised, i.e a family holiday researched and booked or tradies booked to quote for that long overdue renovation.
Click here for more info on this one-off service.
In Person Private PA Support (London only):
When you need a blend of discreet and exceptional in person support mixed with virtual support, we offer highly experienced Private Personal Assistants who have can meet with you weekly within London for our - book a call today to discuss.
From £75 GBP + VAT per hour.
All of our services are so cost effective because the beauty is that you only pay for the time you need, no NI or pension, payroll taxes, sick pay or on-boarding costs.
Sometimes we know you just need a little one-off Virtual Assistant help to get a personal or business project or long put off task ticked off your list.
What if you could just…
Hire a VA For The Day?
Explore our Hire a Virtual Assistant For The Day service
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It’s a simple service, you have access to four hours of Virtual Assistant support on a day of your choosing.
That’s it - no retainer needed, no on-going commitment.
If you have used your hours and want to book again - you can come back to this page and book in another 4 hours.
Some clients have already expressed they would love to have a quarterly inbox clear out, or regular time every month, or every other month with us - it’s all up to you.
There’s no on-going commitment, no retainer. You can grab hours whenever you need us.
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Here’s some ideas for the kind of support you can have with the Hire a VA For a Day Service, for both business and lifestyle support;
⚡️ Create SOPs based on the things you do most often on repeat, so they’re ready to hand to a future VA or team member
⚡️Plan, research and book that long overdue family holiday within your budget
⚡️Clean up your inbox, create filters, flags and systems so it doesn’t feel overwhelming
⚡️Create a month of meal plans for the family, including booking the food shops in with all the ingredients
⚡️ Grab a brief and pull together ideas and costs for a team off-site/ work party
⚡️Plan that room renovation from the design style, to booking tradies in for quotes
⚡️Organise an anniversary dinner and arrange some social plans to look forward to, or get that girls holiday planning started
⚡️ Help you find a home and book some viewings in, or book appts to get your house valued
⚡️ A data entry or system migration project
⚡️ Arranging a loved ones 40th/60th/ special event
⚡️ Do the research to find a new accountant, health coach, PT in your area - and so, so much more
If you’ve got an idea or a list you’re dying to get off your plate and wondering if we can help, have a chat and we’ll tell you what we can accomplish within the 4 hour window.
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You can have a call to chat it through, or simply book using the link below.
You choose the date you’d like to book the service for, which does mean you will need to be available to be responsive to the VA for any questions they have.
The VA who is best for the tasks needed and available on your chosen date will be assigned to you within 2-3 days, usually sooner.
On the date, your VA will reach out to you via your chosen method of communication (email, phone or what’s app) and get cracking.
They’ll complete the task and send everything to you.
If you need more time, you can add it on and book another slot. -
Of course! If you’ve got questions about the service before booking please email: mel@thelifestyleva.net.
Or simply give Mel a call on 07984 707771.
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The price for 4 hours of VA support starts from £250 + VAT (GBP)
When you are ready, click the button on the page below which will take you to an enquiry form, fill it in and we’ll come back to you within 24 hours with next steps.
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Yes you do, simply because we need to hold four hours of your VA’s availability for a set date.
However if on the day, you and your VA want to push an hour to another day - you can do this in agreement between yourselves.
You will then have a maximum of 7 days to use any remaining hours and any time not utilised will be lost.
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We’ll match you with the best VA from our vetted team within 7 days of booking and paying for the service, usually sooner.
If you’re working to a deadline - let us know so we can accommodate it.
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We can’t guarantee that the same VA will have availability, but add a note to your booking asking us about it and we’ll do our best.
However if the task is different and another VA has a specialism or is an expert in that area, we’ll match you with the best person for the task - but we’ll chat with you about it first.
If you’d like to give someone the gift of time, you can purchase this service as a gift by clicking below.
Hire a VA For The Day - The Process
Fill in the form
Click the button above, you’ll be taken to a form where you can brain dump all the things you need help with. We’ll review it within 24 hours.
Sign Up & Pay
Sign a short agreement and make your payment. When all that’s complete, we’ll match you with the perfect for your tasks.
Meet Your VA on The Day
Within 24-48 hours of signing up, we’ll introduce you to your perfect VA. Then when your chosen date comes around - they’ll dive straight in!
You also gain access to our entire multi-talented VA Team
We know your needs can change and we are here to help you adapt as your business grows or changes. That’s why if you need other kinds of support, we can plug in other members of our talented team of VAs to help with anything from:
Additional VA support for other members of your team
Bookkeeping and invoice chasing
CRM or other system set ups
Automation sets ups for repetitive tasks
System specialists (such as: Dubsado, Click Up, Kajabi, Ovatu and many more)
One off Projects (office/ home moves etc)
HR admin, employee on-boarding and handbook creation
Handling all the admin for recruitment drives
Events like staff parties or team off sites
Complex multi-leg international travel
Social Media support
Copywriting
Email Newsletter writing
Podcast Management
Bi-lingual support
Whether it’s for a short while, or a regular on-going need - book a call, we can make a plan to support you best.
Our Process for Matching You With The Perfect VA
1: The Discovery Call
We’ll chat about everything you need support with, by asking a handful of questions about your life or business and I’ll be able to share how our VAs can take those tasks off your plate and lighten your load. Allowing you to focus on the areas of business or life that most need your attention.
2: The Proposal
Then we’ll send you a proposal outlining what we discussed, with a contract and your first invoice to sign and pay before we begin. We bill upfront because we work on a retainer basis of hours, which also means we need to hold that availability from your VA for you every month.
3: The Pairing
Next, you’ll be expertly matched with one of our highly experienced and trustworthy Virtual Assistants, someone who fits you both in terms of support and personality. You’ll then meet them and have your kick off call. There are no fees for our search and match service, it’s all rolled into our hourly rate.
4: Then we are off!
We believe in efficiency and our service is designed to get you started quickly, so you can establish a partnership with your VA that get results faster. Your VA will begin taking things off your plate quickly - giving you precious time and brain space back.
Who We Are
Mel Maw - Founder
Mel founded The Lifestyle VA after a long career as a high-level Executive Assistant in London and New York, where she worked with some of the most influential figures in music, advertising and retail sectors. From managing the lives of celebrities and music moguls to serving as EA to the Chairman and CEO of Paperchase. Her background also includes Private PA support to HNWIs (High Net Worth Individuals) and UHNWI (Ultra High Net Worth Individuals) across industries, including music, tech, start ups, finance, and design.
Today, Mel applies her strategic expertise alongside her team to help innovative founders, busy families, and driven entrepreneurs streamline their lives and growing businesses.
At The Lifestyle VA, she leads a team of highly skilled, discreet and adaptable Virtual Assistants (both personal lifestyle and executive assistants) who specialise in helping clients reclaim their time, streamline their daily operations, and achieve more, both professionally and personally.
Mel believes in fair pay and creating a supportive team environment and she is proud to pay her team up to 80% more than the big name agencies and works to continue raising the standards within our VA industry.
In her role as Founder and Client Account Manager, Mel takes a hands-on approach, offering strategic planning services to clients, so their VAs can implement systems and processes that protect what matters most: her clients’ time, energy, and focus. She is passionate about delivering tailored solutions and exceptional services that allow clients to accomplish their goals in their businesses and personal lives.
Meet Some of Our Team
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Kate
With over a decade of experience supporting UHNWI’s, Kate provides bespoke EA and Lifestyle Management tailored to the most dynamic and demanding lives. From overseeing luxury property portfolios in the UK and Europe to managing household staff, complex travel, events, and private projects, she brings calm, efficiency, and total discretion to every task.
Kate has supported high-profile entrepreneurs, a leading journalist and influencer, and has worked on everything from luxury hotel development to historic estate restoration.
Her strengths lie in anticipating needs before they arise, navigating fast-paced environments, and delivering seamless support with a friendly and personal touch. Whether coordinating a global move, sourcing a last-minute chef, or ensuring a diary runs like clockwork — Kate makes the complex feel effortless, so her clients can focus on what matters most.
Kate lives with her husband and two boys in Surrey on the outskirts of London.
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Laurie
With her extensive experienced as a Private Executive Assistant for UHNWI’s and HNWIs, alongside her background in luxury events and members clubs in London, Laurie brings her strategic big picture thinking mind to her clients.
She loves nothing more than making sure every tiny detail of our clients lives is planned and arranged effortlessly, whether she’s supporting them in business or their lives.
One of her biggest strengths is creating systems and processes that help businesses handle repetitive tasks on repeat with ease.
She handles her UHNWI Lifestyle clients with warmth, compassion, calm and bags of confidence, using her depth of experience to handle all their life demands with grace and ease.
As a mother of two and living in Folkestone, you’ll find Laurie taking a sea dip all year round.
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Natalie
Natalie is a brilliant Tech focused Virtual Assistant and for over 4 years she has been crafting and designing beautiful and functional websites, managing membership communities and supporting business owners systems.
Nat’s obsessed with strategy - whether its marketing, UX, or streamlining systems - she loves working out to improve it so our clients get even more out of their businesses.
When she’s not building online magic, you’ll find her wandering through the Norfolk woods with her gorgeous dog, Esmae.
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Michelle
Michelle is a brilliant Tech VA, currently making systems and admin smoother for one of our clients.
Working with Michelle is like having a calm and cool systems admin genie in your pocket.
Michelle loves working with our health, wellness and consulting clients, whether that’s improving their tech systems, or helping build loyal and repeat customers.
She’s a skilled systems and tech specialist and she also adores a clear inbox, beautifully worked calendar and creating a lifestyle where her clients have your time back.She's deeply experienced in Dubsado, ClickUp, Squarespace and can understand any email marketing software, there also isn't a Zapier Zap she can't magic up to make everything a little more automated and swift.
She is based up on the North East coast of England, so a friendly Geordie accent comes included. Michelle truly loves making your life simpler and hassle free.
FAQs
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Our VAs have extensive previous experience as Executive Assistant (EAs) and are simply now enjoying being a Virtual Assistant for our clients .
Therefore because of their depth of experience, they need far less hand holding. They are trained to hit the ground running, they take responsibility and initiative far faster.
An Executive Assistant is usually desk based and employed on a full or p/t basis.With an EA you still have to cover things like payroll tax, National Insurance contributions, pensions, holiday pay and sick pay.
You don’t have any of those costs with a VA, they handle it all themselves. It’s why you’ll spend far less cost wise and time-wise on an elite VA from my team, than a full time high-level employed EA.All you need to do is spend an hour or two a week of your time (especially in the beginning) to get them up to speed with you and your life or business.
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A Lifestyle Virtual Assistant is a fully remote (sometimes in person), experienced personal assistant dedicated to supporting your personal life (instead of your business).
With care and efficiency, they handle everything from family scheduling and household management to travel planning and personal errands.
Examples of personal tasks they help with:
Weekly meal plans & food shoppingPersonal appointments booked
Travel arranged
Calendar managed
Gifts sourced and sent
Date nights planned
They work remotely, managing all the details that fill your evenings and weekends, so you can actually live the life you've built rather than constantly administering it.
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By hiring a VA with us, instead of an employed EA, there are no extra amounts, no complicated billing, no pensions, holiday pay or PAYE to pay, just one monthly fee.
Each VA handles their own taxes, are fully insured and registered with the ICO.
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Yes, absolutely. We believe the relationship you have with your VA to be very personal - so the fit matters, which is why you will be given the same dedicated VA for your time with us, over seen by me - the Founder (Mel).
Sometimes life happens and we’ll need to change your VA, but it’s very rare. If we get the match wrong, don’t worry, we’ll make it right, so you receive the excellent level of service you deserve.
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Billing in advance is a standard practice in our industry.
You are invoiced in advance like a time bank of hours, this allows us to hold your VA’s capacity for the month ahead to make sure you get the consistent and dedicated support you need.
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We are SO committed to giving you the best experience, so you can expect your hours (whatever the amount you choose) to be utilised every month.
If for any reason you don’t utilise all of your hours, we will automatically roll over 10% of your non-utilised hours into the following month. -
Yes of course, as long as you give us one month's notice, we’ll do our best to accommodate any changes you may need.
We can increase your hours if your VA has availabilty.
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After establishing your priorities and immediate needs on your on-boarding call, your VA will set a weekly call with you.
They’ll discuss which method of communication works best for you, whether that’s a phone call, video call, messages, emails or using a task management system.
Your VA will then discuss how frequently they will be in touch with you, and they log everything within a task system such as Asana, so you can always see the status of the tasks they are working on.
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We take your data and confidentiality seriously, and we maintain the highest standards of data security. Your virtual assistant operates under strict confidentiality agreements and adheres to ours and your data protection protocols. We minimise data retention, storing only essential information.
I share more on how we protect your confidentiality in Ep69 of the podcast Delegate Like a CEO here -
We recommend using encrypted password sharing software, or if you don’t have anything in place we use Lastpass and can help you set it up. No passwords on sticky notes on desks around here.
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Yes, we hold Professional Indemnity and Public Liability Cyber Security cover as a business, plus every single one of our Virtual Assistants have Professional Indemnity Insurance and if they are a hybrid VA and meet with you regularly in person they hold Public Liability insurance too.
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Of course. All of our VAs have signed an NDA with The Lifestyle VA, but if you’d also like them to sign one with you they would be happy to. Our VAs are all also registered with the ICO.
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Yes, if anything we recommend it for our business clients. That way you stay fully on brand and your VA looks to the outside world like they are within your organisation.
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There are no hidden fees, and your bank of hours only start being used once you are introduced to your VA. We bill you upfront ahead of your first month or project with us.
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We recommend Slack, which if you’re happy to go with we would set up and add you and your VA to it.
If you already use Slack or Teams within your business, you can simply add your VA to it.
If you’d prefer not to use Slack, we are more than happy to work over Whats App, text message or email too.